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Plastic-Free Rating
Oral Care
Mainstream Brand
Oral Care·Sensodyne

Pronamel Gentle Whitening Toothpaste

C
PFR Grade
Fair — some plastic content or limited transparency
Effective for enamel protection and sensitivity. Contains SLS artificial flavors and non-recyclable plastic tube.
PFR Reviewed

Enamel protection toothpaste for sensitive teeth. Contains SLS. Plastic tube.

Score Breakdown

How scores are calculated

Materials (40%): How plastic-free the product is — raw materials, construction, and coatings.

Packaging (20%): Is the product packaged in plastic? Is it recyclable?

Transparency (20%): Does the brand disclose ingredients, sourcing, and manufacturing?

Durability (20%): How long does it last? Longer-lasting products reduce plastic waste over time.

Materials
5
Packaging
2
Transparency
5
Durability
5

This is a rating of this specific product only — not the company. Other products from this brand may score differently.

Last updated: April 13, 2026

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Moderate Exposure Risk — Why This Product Category Matters

The average toothpaste tube is made of multilayer plastic-aluminum laminate and cannot be recycled. Many whitening products contain microplastic abrasives.

Synthetic Plastic Content
100%
synthetic plastic by weight

Why We Rated It This Way

Sensodyne Pronamel is clinically proven for enamel protection and sensitivity relief. However it contains SLS and comes in a non-recyclable plastic tube.

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