Hydrate Shampoo

Name: Hydrate Shampoo
Brand: Pureology

PFR Grade

Fair — some plastic content or limited transparency

Contains plastic packaging and some ingredients that could be considered concerning, but also has some positive aspects like being sulfate-free and vegan. Not B Corp certified.

PFR Caution

A sulfate-free hydrating shampoo for dry, color-treated hair. It uses FDA-approved plastics for its packaging and contains a blend of botanical extracts.

Score Breakdown

How scores are calculated

Materials (40%): How plastic-free the product is — raw materials, construction, and coatings.

Packaging (20%): Is the product packaged in plastic? Is it recyclable?

Transparency (20%): Does the brand disclose ingredients, sourcing, and manufacturing?

Durability (20%): How long does it last? Longer-lasting products reduce plastic waste over time.

Materials

Packaging

Transparency

Durability

$38.00See Safer Alternatives in Personal Care

This is a rating of this specific product only — not the company. Other products from this brand may score differently.

Last updated: April 8, 2026

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Moderate Exposure Risk — Why This Product Category Matters

Contains plastic packaging and some ingredients that could be considered concerning, but also has some positive aspects like being sulfate-free and vegan. Not B Corp certified.

Synthetic Plastic Content

synthetic plastic by weight

Why We Rated It This Way

Pureology's Hydrate Shampoo is made from Plastic bottle, shampoo liquid (Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Sodium Isethionate, Coconut Acid, Parfum/Fragrance, PPG-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Polyquaternium-7, Sodium Chloride, Amodimethicone, Polyquaternium-10, Propylene Glycol, PEG-55 Propylene Glyco

Chemical & Health Analysis

Each chemical of concern is broken down below — what it is, where it comes from in this product, what it does to the body, and who is most at risk.

Contains:FDA-approved plastic

Various plastic chemicals

Source

Pureology Hydrate Shampoo

Health Risk

Some ingredients like Methylchloroisothiazolinone and Methylisothiazolinone can be skin sensitizers.

Who Is Most At RiskEveryone

All health claims are based on published, peer-reviewed research from the NIH, WHO, IARC, and peer-reviewed journals. This information is for educational purposes and does not constitute medical advice.