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Plastic-Free Rating
Personal Care
Personal Care·Primally Pure

Natural Deodorant

A
PFR Grade
Excellent — minimal plastic, transparent materials, safe for daily use
No aluminum, no parabens, no fragrance, no triclosan, no talc, no propylene glycol, no artificial ingredients. Uses beeswax, coconut oil, and arrowroot. One of the cleanest deodorant formulas available.
PFR Approved

Natural deodorant with beeswax, coconut oil, and arrowroot. No aluminum, no parabens, no fragrance, no synthetic ingredients. Available in multiple scent options using only essential oils.

Score Breakdown

How scores are calculated

Materials (40%): How plastic-free the product is — raw materials, construction, and coatings.

Packaging (20%): Is the product packaged in plastic? Is it recyclable?

Transparency (20%): Does the brand disclose ingredients, sourcing, and manufacturing?

Durability (20%): How long does it last? Longer-lasting products reduce plastic waste over time.

Materials
9
Packaging
7
Transparency
9
Durability
7

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Last updated: April 6, 2026

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High Exposure Risk — Why This Product Category Matters

Personal care products are applied directly to skin — the body's largest organ — and many ingredients are absorbed into the bloodstream. The average American uses 9-15 personal care products daily, with women using more. Phthalates, parabens, synthetic fragrances, and PFAS are commonly found in conventional personal care products.

Why We Recommend This Product

Primally Pure's deodorant is one of the cleanest formulas available. Their commitment to no synthetic fragrance (using only essential oils) eliminates the phthalate concern that affects many 'natural' deodorants.

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