Activated Charcoal Whitening Toothpaste

Name: Activated Charcoal Whitening Toothpaste
Brand: hello

PFR Grade

Good — mostly plastic-free with minor concerns

No SLS, no artificial sweeteners, no artificial flavors. EWG Verified. hello is a leader in natural oral care. Fluoride-free formula available.

PFR Recommended

Activated charcoal whitening toothpaste. No SLS, no artificial sweeteners, no artificial flavors. EWG Verified.

Score Breakdown

How scores are calculated

Materials (40%): How plastic-free the product is — raw materials, construction, and coatings.

Packaging (20%): Is the product packaged in plastic? Is it recyclable?

Transparency (20%): Does the brand disclose ingredients, sourcing, and manufacturing?

Durability (20%): How long does it last? Longer-lasting products reduce plastic waste over time.

Materials

Packaging

Transparency

Durability

$8See Safer Alternatives in Oral Care

This is a rating of this specific product only — not the company. Other products from this brand may score differently.

Last updated: April 6, 2026

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Low Exposure Risk — Why This Product Category Matters

Conventional toothpaste and mouthwash contain triclosan (an endocrine disruptor), sodium lauryl sulfate (SLS, a skin irritant), artificial sweeteners, and microbeads. The mouth is one of the most absorptive surfaces in the body — chemicals applied to the mouth absorb directly into the bloodstream.

Synthetic Plastic Content

80%

synthetic plastic by weight

Why We Rated It This Way

hello's charcoal toothpaste is EWG Verified — no SLS, no artificial sweeteners, no artificial flavors. A solid natural toothpaste option. Note: charcoal toothpaste may be abrasive — use gently.