Total Whitening Toothpaste
Whitening toothpaste with stannous fluoride. Contains SLS. Plastic tube.
How scores are calculated
Materials (40%): How plastic-free the product is — raw materials, construction, and coatings.
Packaging (20%): Is the product packaged in plastic? Is it recyclable?
Transparency (20%): Does the brand disclose ingredients, sourcing, and manufacturing?
Durability (20%): How long does it last? Longer-lasting products reduce plastic waste over time.
This is a rating of this specific product only — not the company. Other products from this brand may score differently.
Last updated: April 13, 2026
The average toothpaste tube is made of multilayer plastic-aluminum laminate and cannot be recycled. Many whitening products contain microplastic abrasives.
Why We Rated It This Way
Colgate Total removed triclosan in 2019. However it still contains SLS and artificial sweeteners and the plastic tube is not recyclable.
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