Total Whitening Toothpaste
Total whitening toothpaste. Colgate is the most popular toothpaste brand in the US.
How scores are calculated
Materials (40%): How plastic-free the product is — raw materials, construction, and coatings.
Packaging (20%): Is the product packaged in plastic? Is it recyclable?
Transparency (20%): Does the brand disclose ingredients, sourcing, and manufacturing?
Durability (20%): How long does it last? Longer-lasting products reduce plastic waste over time.
This is a rating of this specific product only — not the company. Other products from this brand may score differently.
Last updated: April 6, 2026
The mouth is one of the most absorptive areas of the body. Toothpaste, mouthwash, and dental products are in contact with oral mucosa for minutes daily. Fluoride, triclosan, artificial sweeteners, microbeads, and synthetic fragrances in conventional oral care products are absorbed directly into the bloodstream.
Why We Rated It This Way
Colgate Total contains SLS (a foaming agent that can cause canker sores and disrupt the oral microbiome), saccharin (an artificial sweetener), and synthetic dyes. Applied to the highly absorptive oral mucosa twice daily, cleaner alternatives are readily available.
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