Keep Toothbrush

Name: Keep Toothbrush
Brand: Colgate

PFR Grade

Avoid — high plastic content with documented health risks

Contains some plastic. Plastic brush heads still generate waste, though the reusable handle reduces overall plastic consumption.. Uses sustainable materials like bamboo or aluminum.

PFR Avoid

A Colgate product with a focus on handle: aluminum (reusable); brush head: plastic with bristles.

Score Breakdown

How scores are calculated

Materials (40%): How plastic-free the product is — raw materials, construction, and coatings.

Packaging (20%): Is the product packaged in plastic? Is it recyclable?

Transparency (20%): Does the brand disclose ingredients, sourcing, and manufacturing?

Durability (20%): How long does it last? Longer-lasting products reduce plastic waste over time.

Materials

Packaging

Transparency

Durability

$10See Safer Alternatives in Personal Care

This is a rating of this specific product only — not the company. Other products from this brand may score differently.

Last updated: April 8, 2026

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Critical Exposure Risk — Why This Product Category Matters

Contains some plastic. Plastic brush heads still generate waste, though the reusable handle reduces overall plastic consumption.. Uses sustainable materials like bamboo or aluminum.

Synthetic Plastic Content

20%

synthetic plastic by weight