Premium Starter Kit (Concentrate)
Premium starter kit with concentrate. No synthetic fragrance, no quats, no chlorine, no ammonia. EWG A rating. One concentrate replaces all household cleaners.
How scores are calculated
Materials (40%): How plastic-free the product is — raw materials, construction, and coatings.
Packaging (20%): Is the product packaged in plastic? Is it recyclable?
Transparency (20%): Does the brand disclose ingredients, sourcing, and manufacturing?
Durability (20%): How long does it last? Longer-lasting products reduce plastic waste over time.
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Last updated: April 6, 2026
Conventional cleaning products contain synthetic chemicals including quaternary ammonium compounds, synthetic fragrances (phthalates), chlorine bleach, and 2-butoxyethanol. These are absorbed through skin, inhaled as aerosols, and ingested as residues on cleaned surfaces.
Why We Recommend This Product
Branch Basics is one of the cleanest household cleaning brands available. EWG A-rated, no synthetic fragrance, no quats, no chlorine. One concentrate bottle replaces all household cleaners — reducing plastic waste and chemical exposure simultaneously.
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