Counter+ All Bright C Serum
Vitamin C serum. No parabens, no synthetic fragrances, no phthalates. Beautycounter has one of the most rigorous ingredient safety standards in the beauty industry.
How scores are calculated
Materials (40%): How plastic-free the product is — raw materials, construction, and coatings.
Packaging (20%): Is the product packaged in plastic? Is it recyclable?
Transparency (20%): Does the brand disclose ingredients, sourcing, and manufacturing?
Durability (20%): How long does it last? Longer-lasting products reduce plastic waste over time.
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Last updated: April 6, 2026
The average American uses 9 personal care products per day, containing 126 unique chemical ingredients. Many of these chemicals — parabens, phthalates, formaldehyde-releasing preservatives, synthetic fragrances — are endocrine disruptors that absorb through the skin. The FDA does not require safety testing of cosmetic ingredients before they go to market.
Why We Recommend This Product
Beautycounter's products are formulated without parabens, synthetic fragrances, phthalates, and formaldehyde-releasing preservatives. Beautycounter has one of the most rigorous 'Never List' of banned ingredients in the beauty industry.
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