Curiously Clarifying Shampoo
Clarifying shampoo. No parabens, no sulfates, no synthetic fragrance, no phthalates. Vegan, cruelty-free.
How scores are calculated
Materials (40%): How plastic-free the product is — raw materials, construction, and coatings.
Packaging (20%): Is the product packaged in plastic? Is it recyclable?
Transparency (20%): Does the brand disclose ingredients, sourcing, and manufacturing?
Durability (20%): How long does it last? Longer-lasting products reduce plastic waste over time.
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Last updated: April 6, 2026
Personal care products are applied directly to skin for hours or days. The FDA does not require pre-market safety testing for cosmetic ingredients. Many conventional products contain synthetic fragrance (hiding phthalates), parabens, formaldehyde-releasing preservatives, and 1,4-dioxane.
Why We Recommend This Product
Acure's shampoo is one of the cleanest options at drugstore prices. No sulfates, no synthetic fragrance, no parabens. Available at Target, Whole Foods, and Amazon.
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