Curiously Clarifying Shampoo
Clarifying shampoo with no parabens, sulfates, phthalates, or formaldehyde. EWG Verified. Vegan and cruelty-free.
How scores are calculated
Materials (40%): How plastic-free the product is — raw materials, construction, and coatings.
Packaging (20%): Is the product packaged in plastic? Is it recyclable?
Transparency (20%): Does the brand disclose ingredients, sourcing, and manufacturing?
Durability (20%): How long does it last? Longer-lasting products reduce plastic waste over time.
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Last updated: April 6, 2026
Personal care products are applied directly to skin — the body's largest organ — and many ingredients are absorbed into the bloodstream. The average American uses 9-15 personal care products daily, with women using more. Phthalates, parabens, synthetic fragrances, and PFAS are commonly found in conventional personal care products.
Why We Recommend This Product
Acure's EWG Verified status means their formula has been reviewed and approved by the Environmental Working Group — one of the most rigorous third-party chemical safety assessments for personal care products.
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